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var today_obj=new Date()
var today_date=today_obj.getDate()

var tips=new Array()
//Configure the below variable to contain the "header" of the tip
var tiptitle="<h1>Naked Marketing Tip Of The Day</h1>"

//Configure the below array to hold the 31 possible tips of the month
tips[1]=
"Always use testimonials to sell your product. You'll be surprised at how easy you can get them. Just ask for them. If your customers struggle with writing, offer to help them write one and let them approve it. They'll thank you for making them look good in print."


tips[2]=
"One blow-them-outta-the-water testimonial is better than 10 wimpy ones. How do you get these smashing testimonials? Firstly, be specific and ask for them. Tell your customer what he should write for you. Then take it, rewrite it and ask for their approval. Finally add details like name, photographs, company name and location. These tell the prospect: Look! There's a real person like me behind this testimonial."

tips[3]=
"If you send your sales letter out and get 8 sales out of a hundred, you have an 8% conversion rate. Not bad, but you should also be asking yourself --- What happened to the 92 other people who didn't buy? What can I do to make them buy?"


tips[4]=
"If at first they don't buy, ask, ask and ask again. Add your prospects to a mailing list (using an autoresponder) and keep selling to them. I once bought a course after I've been bombarded with emails for over 6 months from the author. And yes, I love the product. I just couldn't make up my mind the first time."

tips[5]=
"Depending on what you're selling, it takes an average of 8 to 11 times of contact to make someone buy. If you're giving up after one try, you're quitting far too early. Think of ways you can keep selling to them on a regular, automated basis."

tips[6]=
"If your sales copy is not selling, let someone neutral read it and ask him - Will you buy my product based on this letter? If the person says 'No', be open and ask him to explain. Don't be defensive and attempt to explain. My first sales letter was such a flop... because... I was the only person who thought it was good."

tips[7]=
"A good sales copy is not one that is gramatically correct, well-written or emotionally engaging. It is one that sells. Good sales letters sell. The first and primary purpose of your sales copy is to sell, everything else is secondary."

tips[8]=
"One of the best ways to SELL something is to educate someone about their need for it. Most often, people don't buy a product because they don't think they need it... yet. So use your marketing material as a chance to educate them about your product. Show them how it can solve the problems in their lives."

tips[9]=
"If you sell a book like a book, or a table like a table, or a vacation course as a vacation course... you will be very disappointed. Good copywriters don't sell a book like a book. They sell dreams, lifestyles and good feelings. What are you selling your prospects?"

tips[10]=
"Always ask yourself: How can I turn THIS into something good? Never accept something as the final state. Never accept something as failure or the end result. Always ask: How can I make this better? If your current sales copy is not working, look at it as a work in progress. Ask yourself, what did I do right? And what can I set right?"

tips[11]=
"Most people think that after they build a website, the traffic will come. Nothing is further from the truth. Getting good traffic is way more difficult than building the website itself. 60% of your marketing efforts should be focused on getting good, steady traffic. The remaining 40% is what you say on your website."

tips[12]=
"You can't change your product that easily... BUT you can change the way it is presented. Can you change the way it is packaged, or the bonus items that are sold together with it? Can you change the presentation, or even the name? Sometimes a different combination of main product and bonuses will have far reaching impact on your sales."

tips[13]=
"Don't get someone to say 'Yes' to something expensive on the first try. It's going to be difficult. Get them to say 'Yes' to something cheap, or even free. Once they have tried your cheaper products and know the value you provide, they'll trust you and start buying your higher value items. Always start at an acceptable price point."

tips[14]=
"Should you use swear words in your sales copy? Remember - The best sales copy is not one that is too polite or insulting. It is the one that sells. There is no morality in sales. Use the same language as your prospects. Be on the same side as them. "

tips[15]=
"If you have a piece of advertisement that is already selling, don't be satisfied with it. Test it against new pieces created and compare the results. Keep testing until you have a winner. Then test the winner against other pieces. You will be surprised at the sales breakthrough from just this simple comparison process."

tips[16]=
"Always offer a risk-free refund policy to your customers. Make it totally risk-free for them to decide. The boost in sales from this one single risk-reversal technique is well worth a try. Besides, if you're not getting enough refunds... you're not making enough sales!"

tips[17]=
"Is there a particular style your sales letters should take? No, use whatever style that sells. More importantly, write in the language of your target audience. Stand in their shoes and speak in the language they use."

tips[18]=
"The Unique Selling Proposition (USP) is one of the most powerful principles in marketing. It is the single, greatest reason why your customers would want to buy from you instead of someone else. A USP is a compelling reason, not one that says: Because we're the best or because we offer a 30 day guarantee. If your competitor can do the same thing, it's not a USP."

tips[19]=
"How do you make a marketing campaign successful? By involving a number of mediums. Most people erroneously think that Internet Marketing involves ONLY the Internet. The truth is Internet Marketing involves an mix of offline and online advertising techniques, all with the aim of driving visitors to your website."

tips[20]=
"Do you 100%, wholeheartedly believe in your own product? Do you use it yourself on a daily basis and love it? Most people try to sell something for the money, and fake their belief for a product. Passion can never be faked. And the prospect is usually smart enough to pick that up. If it's not something you use and recommend... maybe you shouldn't be selling it."

tips[21]=
"Marketing is more about human psychology than about creativity. It is more about copying what already works than reinventing the wheel. Instead of trying to come up with something funny or catchy, why not observe what works and use it?"

tips[22]=
"Almost all of my clients get their sales letters written by me for free. Why? Because the increase in sales more than covers what they paid for the sales letter. It's a domino effect. The resulting sales pay for their advertising too, so they keep getting free traffic to their business while generating tidy profits."

tips[23]=
"What is your CORE income producing activity? If it is selling real estate and closing deals, focus on that. If it is selling life insurance, focus on that. Leave all the other work to the experts. I'm good at copywriting, but graphics design takes up a lot of my time. That's why I outsource it to the experts. I could do it, but it wouldn't bring me good returns. Leave your copywriting work to someone who does it full time and gets results."

tips[24]=
"Is a sales letter ever too long? Well, do you ever stop reading your favourite novel halfway because it was too lengthy? Use the number of words needed to explain a product sufficiently enough such that prospects will buy it. People appreciate more information than less information. An experienced copywriter will be able to close the sale with the right number of words."

tips[25]=
"Study the work of other writers even if they're not in your industry. You'll be surprised at what insights you can bring into your business from the insights of other industries. I improved my copywriting processes by studying manufacturing and the assembly line. You can do so too for your own business."

tips[26]=
"Do you know your marketing can be free? A marketing strategy usually takes quite a modest effort to implement and results in additional sales that can be used to cover what you paid for it. Are you going to get started today or just keep sales the way they are? A good marketing strategy can easily double or even triple your sales by making a few minor changes."

tips[27]=
"A well-written sales letter is a salesperson that works for you 24 hours a day, 7 days a week. It works even when you are asleep, and closes sales for you by answering your customer's objections. Quite simply, it is the best salesperson you can hire for no wages. "

tips[28]=
"You never know whether something works until you try it. If a marketing idea seems absurd to you the first time, keep an open mind and try it anyway. You have very little to lose. Once I pulled myself back from using classified advertising to sell a product because of the existing competition. My rational mind said it wouldn't sell. Then I finally tried it one day on a lark and it became one of the most successful campaigns I ever launched."

tips[29]=
"Almost all of my clients get their sales letters written by me for free. Why? Because the increase in sales more than covers what they paid for the sales letter. It's a domino effect. The resulting sales pay for their advertising too, so they keep getting free traffic to their business while generating tidy profits."

tips[30]=
"If you're doing the same boring marketing activities as your competitors, you are competing with them on the same level. But if you do something really different, unheard of in your industry... you're moving into unchartered territory and creating possibilities. Don't just sit there and do what everyone in the industry is doing. Try something different."

tips[31]=
"One of the best ways to SELL something is to educate someone about their need for it. Most often, people don't buy a product because they don't think they need it... yet. So have a copywriter educate your potential customers about your product. Show them how it can solve the problems in their lives. You'll be surprised at the results."
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