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5
Techniques: Why Marketing Is Everywhere And How You Can Use It To Your
Advantage
By Yeo
Feng,
http://www.NakedCopywriter.com
Marketing is everywhere.
Some people proclaim that
they never get swayed by advertisements. Or that they will never fall into
any of the advertising "gimmicks" that marketers use.
Is that the case? As I've
found out, these advertising "gimmicks" are found everywhere. From the
fast food restaurant to the shopping mall, you're bound to find some of
these being used.
Now here's the challenge for
you. Take one of these powerful techniques and convert them for use in
your own business. Adopt them for your own industry.
There's a reason why such
techniques are being used over and over again. They work. And now they can
work for you too:
-
Technique #1: When
buying a new notebook computer, the salesman indifferently asked at the
end of his sales pitch, "Are you paying by cash or credit card?". Notice
how he didn't even ask whether I wanted the product, but went
straight on to asking me how I would like to pay. This is an extremely
powerful closer.
-
Technique #2: The
next time you're at a fast food restaurant, pay attention to what the
attendant says. Chances are that he / she will say, "Do you want to
upsize your meal?" instead of "Do you want upsize or regular?". The
former has been found to increase orders because people find it more
difficult to say "No!"
-
Technique #3: I
drove past a shop the other day that says, "The Best ____ in town" How
many times have you come across outlets that say, "We sell the best
shoes in town..." or "We sell the best pasta in town...". Who gave them
the credit? I'm sure no one did, but they claimed the title for
themselves anyway. Don't be afraid to make outrageous claims if you can.
-
Technique #4: The
price difference for an electronic gadget that is painted in a different
color can be as much as a few hundred dollars. Are there any differences
in the actual products themselves? No. But why does let's say a black
edition of a printer sell so much more than a plain white one? The truth
is - People want to be different, and will gladly pay to stand out from
the crowd.
-
Technique #5: I
received a "Charity Appeal" letter from an organization in my mail the
other day. There was a solid object inside the letter which I could feel
through the envelope. My curiosity was piqued so I opened the letter and
read it... instead of throwing it into the trash bin. That object turned
out to be an wooden chopstick that would have cost less than 20 cents to
make. Is there something you can use to arouse curiosity?
Do you have any nifty
marketing ideas you would like to share with the other readers? If so,
drop me a line!
(If you do manage to
implement one of the above strategies successfully for your own business,
I would like to hear from you!)
---
Yeo Feng
is the world's first Internet-only sales letter expert who guarantees
sales with every letter written. He is also the author of what has been
called the "ultimate guide" to Internet Marketing and an independent
technology consultant.
His
website is at
http://www.NakedCopywriter.com
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