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Are You Selling or Refusing
to Sell?
By Yeo
Feng,
http://www.NakedCopywriter.com
Some
businesses unknowingly set up barriers which make it difficult for
customers to purchase their products.
A while
back I wanted to purchase a particular software product through the
Internet but they wouldn't accept credit card payments from my country. I
ended up getting a similar product from one of their competitors.
I was at
a computer show the other day, wanting to purchase a laptop.
Unfortunately, the brand that I was most interested in showed no interest
in dealing with me. I wasn't even approached at the booth despite standing
around and checking things out for quite some time.
On the
contrary, a brand that least made my list had the most enthusiastic sales
personnel. They jumped at the opportunity and started pitching their
products to me.
They
showed me the most concern and respect, and were doing everything they
could to get one more additional sale.
Needless
to say, I was impressed.
My heart
still belonged to my dream model, but it got swayed by the efforts of
these company.
I left
not buying anything that day. But my impression of that one company
changed for the better as a result of good salesmanship.
We are
all emotional beings. Feed our emotional needs by making customers feel
treasured, respected, loved and they will do anything they can to get your
product.
On top of
that, make it easy to buy. Don't hesitate to serve your customers in any
way possible - by email, through the Internet, by phone, by fax.
Do so and
customers will be left with no excuse not to buy your products or engage
your services. Are you already doing so?
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Yeo Feng
is the world's first Internet-only sales letter expert who guarantees
sales with every letter written. He is also the author of what has been
called the "ultimate guide" to Internet Marketing and an independent
technology consultant.
His
website is at
http://www.NakedCopywriter.com
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