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Are you Naked?
By Yeo
Feng,
http://www.NakedCopywriter.com
Why did
you click on this article? What prompted you to read it in the first
place?
Must have
been the thought provoking title, no doubt.
When I
decided to choose a new name and a whole new marketing twist for my
website, the word "naked" came as an obvious choice. After all, "naked" is
linked to a lot of stuff (whole lot more than you can imagine) and gets
people's attention almost immediately.
Sometimes
just one word does the job. Sometimes you need a whole lot more than a
single word to make them sit up and take notice.
When I
told a few of my friends about this name, they were shocked! They thought
that it was too wild, and too ridiculous.
But
there's a difference between being offending and thought provoking. In
marketing, you need to be thought provoking enough to capture their
interest, without offending the customer in any way.
I
strongly believe that if there is a hard hitting way of doing stuff that
gets results, I will go for it.
Many a
times it is our inhibitions, our education that limits our vision and
prevents us from making changes that will really benefit us. Some call it
the "inertia of change".
But a
good marketer will not be afraid of that. He will do anything he can to
make people notice, and he will try as hard as he can until people sit up
and REALLY take notice.
Some
years back a brand of shaving cream and related products stuck an almost
naked model right in the middle of the streets and got him to use their
brand of products.
It was a
daring marketing ploy which worked. And that's probably the same reason
why I still remember it till now.
Is there
any way where you can present your product or business in an entirely new
way? If there is, don't hesitate to use it.
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Yeo Feng
is the world's first Internet-only sales letter expert who guarantees
sales with every letter written. He is also the author of what has been
called the "ultimate guide" to Internet Marketing and an independent
technology consultant.
His
website is at
http://www.NakedCopywriter.com
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