|
How the World's Greatest
Copywriter Taught Me Happiness
By Yeo
Feng,
http://www.NakedCopywriter.com
A Chinese
proverb goes:
If you
want happiness for an hour, take a nap.
If you want happiness for a day, go fishing.
If you want happiness for a year, inherit a fortune.
If you want happiness for a lifetime, help someone else.
Nothing
can be more true than that. These 4 simple lines literally map out the
entire route to happiness in no better way.
I am a
big fan of Christian Godefroy. He is the greatest copywriter in the world
who manages to sell more than 25 million dollars worth of products every
year through his letters. That is a remarkable achievement.
More
importantly, beyond all the achievements of his, he is one of the most
down to earth and sincere copywriters I have ever read about. Although we
do not know each other, this attitude of his shows through very clearly in
all the books he has written.
In fact,
Christian touched me greatly when he sent me a copy of his "Mind Power"
manuscript when I asked for a referral to it. I later learnt that it was
available for sale somewhere else.
But
instead of telling me where I could buy it, Christian gave it to me for
free.
He is the
founder of Positive-Club, a website where he puts up a positive living
newsletter and many success related ebooks for free download.
To him,
money is of secondary importance.
He even
offers a CD-ROM of a few of his products with a payment option which
roughly says, "I'm broke! Just let me pay for the Shipping and
Handling..."
That line
stuck in me for a very long time.
If you're
reading this and need to have a sales letter written for a donation drive,
or charity event, drop me a line.
But don't
thank me, thank the man who
showed me the light.
---
Yeo Feng
is the world's first Internet-only sales letter expert who guarantees
sales with every letter written. He is also the author of what has been
called the "ultimate guide" to Internet Marketing and an independent
technology consultant.
His
website is at
http://www.NakedCopywriter.com
--- |
