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Why I Absolutely Hate
Writing Sales Letters
By Yeo
Feng,
http://www.NakedCopywriter.com
I hate
writing sales letters.
Rather, I
hate calling the stuff I write "sales letters" because it's so much more
than that. In a recent article I wrote, I mentioned that Internet sales
letters should actually be called webpages more than anything else.
Which
means that if you're trying to sell something on the Internet, it is only
logical that you make use of this form of technology as much as possible!
Use the
full range of formatting available to you on your HTML editor. Use
highlights,
bold, italics and underline to bring out what you have
to say. More importantly, since you now have a totally unlimited canvas
space to let your ideas flow freely, go forth and create something that is
pleasing and compelling for your readers.
Remember
that you are not just writing a letter.
A letter
can only be read, it is neither interactive nor clickable. But a website
can. A website is dynamic and can be tailored to suit your needs.
Use this
simple technology of "clicking" or hyper linking to make references and
allow readers to back up their buying decisions even more.
But most
importantly, make sure they do not get distracted from your main message.
All links should open in a new and smaller sized window, with a reminder
to go back and read your main letter.
Try it
out today. Write your sales letter by fully unleashing the powers of
technology. It will be more hard-hitting than you can imagine.
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Yeo Feng
is the world's first Internet-only sales letter expert who guarantees
sales with every letter written. He is also the author of what has been
called the "ultimate guide" to Internet Marketing and an independent
technology consultant.
His
website is at
http://www.NakedCopywriter.com
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