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The Naked Internet
Marketing Letter
Secrets Gurus Are Too Chicken To
Tell You About!
From the desk
of Yeo Feng
4th November 2004, 4.10pm
Dear Friend,
Thanks for visiting this
page.
Before you read any further...
I need to tell you something you MUST know before reading on. Failure
to heed this warning will result in serious consequences and
lots of unwanted emotional grievances!
And that is...
I Absolutely
Don't Believe In Sugar Coating Stuff
Even If You're My Mum Or Dad!
If you're wrong, I will
flat out tell you that it's wrong.
If you're throwing money
down a black hole... I will tell you straight in the face.
I'm not like the other gurus
(I don't like to call myself one) who will sugar coat stuff, make you
feel good, make you go into a state of "heightened excitement" so you will
keep buying stuff from them.
I don't do any of those.
Because I believe... for
anyone to stay long in this business, you HAVE TO provide
quality information that far exceeds what your customers are
expecting!
So here goes... (Remember -
If you cannot take criticism, or cannot take overnight paradigm shifts when
you HAVE to, close this page, go somewhere else. Please)
The Greatest
Womanizer In The World
I was on a taxi the other
day and frankly, I was dead tired.
It has been a long day...
All I wanted to do was to get home and catch some sleep.
But there was a problem -
The driver in the front seat just wouldn't keep his mouth shut! I don't want
to come across as being mean so I just kept quiet... I wasn't
really listening to anything he said.
Unfortunately, the driver
took my silence as consent and started NUDGING me for
replies! Which meant that I actually had to sit up and pay just a
speck of attention to what he was saying...
Which I did.
And I'm glad I did.
Because that cab ride gave
me the best education I've ever had in marketing...
Don't get me wrong. The
driver wasn't telling me about "Internet Marketing" or even marketing, he
said...
"Son, I'm Going
To Give You The Best Education
You Will Ever Need To Hook ANY Damn Girl You Want!"
This kind of subject usually
turns me off... But for the sake of listening, I listened. And the
more I listened, the more I wanted to listen.
By the time the ride was
over... I actually felt like a wet sponge because of all the
knowledge I picked from his brain!
But why am I telling you all
this? So that you can go hook any damn girl you want? Definitely not. I'm
telling you so you can go...
Sell To Any
Damn Prospect You Ever Want
And Suck Loads Of Cash Into Your Own Pockets!
Even though he was giving me
a lesson in womanizing... I was actually taking ALL of that
knowledge and turning it into a wonderful marketing lesson! (How sad a
life I lead... I know)
Now hear this - Even though
I've been marketing, copywriting and writing for a long time
to come, I have never seen ANYONE ELSE being able to break down
copywriting in such simple terms. If you want to write a good letter... make
sure you read this. Read and you will understand, it's that
simple.
Lesson #1: Speak
In The Prospect's Language
What should your pickup line
be when you're trying to date or befriend a girl?
Should it be "I want to be
your friend..." or "Can YOU be my friend?"
Unless you want to come
across as a cheapskate used car salesman, I think you would
pretty much agree that the latter is a MUCH better choice. Copywriting is
the same thing... instead of writing in "I" / "We" / "Us", change every
single statement of your letter to YOU.
There is of course, one
exception to the rule... That's when you're introducing yourself. Obviously
you will need to do the whole introduction using I's. That's why most
good sales letters have a gradual transition from I to You...
Your letter should too.
Lesson #2: Always
Side The Prospect
Most people, when writing
letters, only think about themselves. Their ego.
They're so proud to have
come up with a wonderful product that they can't wait to boast
that this product has 18 wheels and run like a clockwork.
So what?
You got to speak in
YOUR prospect's language. Instead of saying "I want to watch a
movie..." and come across as being brash, selfish and uncaring... why not
ask "What movie do you want to watch?"
By the way - All the
gurus out there have been feeding you crap. Your prospects when reading your
sales letter is not thinking "What's In It For Me?", but rather "What Movie
Shall I Watch?"...
So make sure you tell them
that in the letter.
Lesson #3: Always
Flatter The Prospect
Now people like to feel
good. It doesn't matter whether it's a girl you're trying to court or a
customer. They STILL like to feel good...
Instead of saying, "You look
like boiled fish...", what other ways can you phrase that to avoid coming
across like a hypocrite?
If you're concerned enough
for your business to read until here, I'm sure you know the importance of
this technique. (See, I just flattered you... Now go and add this line in
your own letters)
Lesson #4: Don't
Brag!
Even if you're the
smartest or most accomplished person in the world... you still
got to pretend that you are not!
Let's face it - No one likes
to be reading a sales letter that only brags about how much cash you can
earn... or how much money you make.
Yes, you can brag...
But do so just a little bit, enough to whet the reader's appetite.
As the driver puts it, "If
the girl finds you bragging about stuff that is untrue... your reputation
amongst her group of friends is almost gone." Same for your customers.
The Golden Rule
In Womanizing
(The ONLY Thing You Will Ever Need)
By now I was finding all
these great ideas I could use in this letter... so when his
eyes narrowed to a slit and said, "Do you know what is the biggest
secret... the golden rule to capturing the heart of ANY girl you
want?"
In other words, break this
rule and you're dead meat. (I almost twisted his arm for him to tell me
this!)
"Whatever You Do,
Never Ever Tell A Lie... Always Be Honest"
Research now shows that it
costs 5 to 9 times more to acquire a new customer than to sell to an
existing one. When you tell a lie... you're setting a ticking time bomb
that will come back to HAUNT you later!
I can't emphasize this
enough - Do whatever you need to do to sell, but never ever
resort to telling a lie... just to get that additional bit of sales. It's
not worth it, your girl will leave you.
If you're selling it cheaper
or more expensive, tell them why you're doing so. Let them know the truth.
My Challenge To
You - Take These 5 Points...
Go Tune Up Your Sales Letter!
Some of you may agree that
courting a girl is one of the hardest, most time consuming, money
sucking, gut wrenching and sickening thing in the world... It takes
time, effort and energy.
Now just imagine - If you
can use these 5 tips to do the hardest twang in the
world... What makes you think you can't use the same 5 powerful
principles to sell to your prospects?
I think you will agree that
it's 100 times easier to sell to a prospect than to court a girl, if
you know how.
That's all for today.
To Your Incredible Success,

Yeo "Frank" Feng
The Naked Copywriter
yeofeng@NakedCopywriter.com
P.S. - My new book is now
out. It's called Website Weapons and contains 22 psychological
sales boosting strategies that are worth a hundred times more
than the 5 you have just read about.
But I just cannot for the life of me understand
why Joe Vitale reluctantly read this book... I'm hurt. It's at
http://www.WebsiteWeapons.com.
P.P.S.
- When you're selling, you only got one chance for them to take
action. Make sure you stick a gun to their heads and force
them to do it.
I'm not kidding you when I say your prospects may be
thinking, "Which movie to watch?" when they received your letter. Make sure
you destroy their desire to watch the movie...
P.P.P.S.
- Don't worry about writing me. My email address is just up there, and I
promise you I'll sound nicer in person. I promise.
If you want to know the next time I write something like
this, fill out the form below. Your email address will be kept strictly
confidential.
All Rights Reserved. Yeo Feng (c) 2004
http://www.NakedInternetMarketing.com |