The Naked Internet Marketing Letter
Secrets Gurus Are Too Chicken To Tell You About!
 

From the desk of Yeo Feng
4th November 2004, 4.10pm

Dear Friend,

Thanks for visiting this page.

Before you read any further... I need to tell you something you MUST know before reading on. Failure to heed this warning will result in serious consequences and lots of unwanted emotional grievances!

And that is...

I Absolutely Don't Believe In Sugar Coating Stuff
Even If You're My Mum Or Dad!

If you're wrong, I will flat out tell you that it's wrong.

If you're throwing money down a black hole... I will tell you straight in the face.

I'm not like the other gurus (I don't like to call myself one) who will sugar coat stuff, make you feel good, make you go into a state of "heightened excitement" so you will keep buying stuff from them.

I don't do any of those.

Because I believe... for anyone to stay long in this business, you HAVE TO provide quality information that far exceeds what your customers are expecting!

So here goes... (Remember - If you cannot take criticism, or cannot take overnight paradigm shifts when you HAVE to, close this page, go somewhere else. Please)

The Greatest Womanizer In The World

I was on a taxi the other day and frankly, I was dead tired.

It has been a long day... All I wanted to do was to get home and catch some sleep.

But there was a problem - The driver in the front seat just wouldn't keep his mouth shut! I don't want to come across as being mean so I just kept quiet... I wasn't really listening to anything he said.

Unfortunately, the driver took my silence as consent and started NUDGING me for replies! Which meant that I actually had to sit up and pay just a speck of attention to what he was saying...

Which I did.

And I'm glad I did.

Because that cab ride gave me the best education I've ever had in marketing...

Don't get me wrong. The driver wasn't telling me about "Internet Marketing" or even marketing, he said...

"Son, I'm Going To Give You The Best Education
You Will Ever Need To Hook ANY Damn Girl You Want!"

This kind of subject usually turns me off... But for the sake of listening, I listened. And the more I listened, the more I wanted to listen.

By the time the ride was over... I actually felt like a wet sponge because of all the knowledge I picked from his brain!

But why am I telling you all this? So that you can go hook any damn girl you want? Definitely not. I'm telling you so you can go...

Sell To Any Damn Prospect You Ever Want
And Suck Loads Of Cash Into Your Own Pockets!

Even though he was giving me a lesson in womanizing... I was actually taking ALL of that knowledge and turning it into a wonderful marketing lesson! (How sad a life I lead... I know)

Now hear this - Even though I've been marketing, copywriting and writing for a long time to come, I have never seen ANYONE ELSE being able to break down copywriting in such simple terms. If you want to write a good letter... make sure you read this. Read and you will understand, it's that simple.

Lesson #1: Speak In The Prospect's Language

What should your pickup line be when you're trying to date or befriend a girl?

Should it be "I want to be your friend..." or "Can YOU be my friend?"

Unless you want to come across as a cheapskate used car salesman, I think you would pretty much agree that the latter is a MUCH better choice. Copywriting is the same thing... instead of writing in "I" / "We" / "Us", change every single statement of your letter to YOU.

There is of course, one exception to the rule... That's when you're introducing yourself. Obviously you will need to do the whole introduction using I's. That's why most good sales letters have a gradual transition from I to You...

Your letter should too.

Lesson #2: Always Side The Prospect

Most people, when writing letters, only think about themselves. Their ego.

They're so proud to have come up with a wonderful product that they can't wait to boast that this product has 18 wheels and run like a clockwork.

So what?

You got to speak in YOUR prospect's language. Instead of saying "I want to watch a movie..." and come across as being brash, selfish and uncaring... why not ask "What movie do you want to watch?"

By the way - All the gurus out there have been feeding you crap. Your prospects when reading your sales letter is not thinking "What's In It For Me?", but rather "What Movie Shall I Watch?"...

So make sure you tell them that in the letter.

Lesson #3: Always Flatter The Prospect

Now people like to feel good. It doesn't matter whether it's a girl you're trying to court or a customer. They STILL like to feel good...

Instead of saying, "You look like boiled fish...", what other ways can you phrase that to avoid coming across like a hypocrite?

If you're concerned enough for your business to read until here, I'm sure you know the importance of this technique. (See, I just flattered you... Now go and add this line in your own letters)

Lesson #4: Don't Brag!

Even if you're the smartest or most accomplished person in the world... you still got to pretend that you are not!

Let's face it - No one likes to be reading a sales letter that only brags about how much cash you can earn... or how much money you make.

Yes, you can brag... But do so just a little bit, enough to whet the reader's appetite.

As the driver puts it, "If the girl finds you bragging about stuff that is untrue... your reputation amongst her group of friends is almost gone." Same for your customers.

The Golden Rule In Womanizing
(The ONLY Thing You Will Ever Need)

By now I was finding all these great ideas I could use in this letter... so when his eyes narrowed to a slit and said, "Do you know what is the biggest secret... the golden rule to capturing the heart of ANY girl you want?"

In other words, break this rule and you're dead meat. (I almost twisted his arm for him to tell me this!)

"Whatever You Do, Never Ever Tell A Lie... Always Be Honest"

Research now shows that it costs 5 to 9 times more to acquire a new customer than to sell to an existing one. When you tell a lie... you're setting a ticking time bomb that will come back to HAUNT you later!

I can't emphasize this enough - Do whatever you need to do to sell, but never ever resort to telling a lie... just to get that additional bit of sales. It's not worth it, your girl will leave you.

If you're selling it cheaper or more expensive, tell them why you're doing so. Let them know the truth.

My Challenge To You - Take These 5 Points...
Go Tune Up Your Sales Letter!

Some of you may agree that courting a girl is one of the hardest, most time consuming, money sucking, gut wrenching and sickening thing in the world... It takes time, effort and energy.

Now just imagine - If you can use these 5 tips to do the hardest twang in the world... What makes you think you can't use the same 5 powerful principles to sell to your prospects?

I think you will agree that it's 100 times easier to sell to a prospect than to court a girl, if you know how.

That's all for today.

 

To Your Incredible Success,

Yeo "Frank" Feng
The Naked Copywriter
yeofeng@NakedCopywriter.com 

P.S. - My new book is now out. It's called Website Weapons and contains 22 psychological sales boosting strategies that are worth a hundred times more than the 5 you have just read about.

But I just cannot for the life of me understand why Joe Vitale reluctantly read this book... I'm hurt. It's at http://www.WebsiteWeapons.com.

P.P.S. - When you're selling, you only got one chance for them to take action. Make sure you stick a gun to their heads and force them to do it.

I'm not kidding you when I say your prospects may be thinking, "Which movie to watch?" when they received your letter. Make sure you destroy their desire to watch the movie...

P.P.P.S. - Don't worry about writing me. My email address is just up there, and I promise you I'll sound nicer in person. I promise.

If you want to know the next time I write something like this, fill out the form below. Your email address will be kept strictly confidential.

First name

Last name

E-mail address

All Rights Reserved. Yeo Feng (c) 2004
http://www.NakedInternetMarketing.com